For questions regarding any of the following content, email Right Media.

	Exchange Perspectives An ad agency, a network, media buyer and a publisher offer their perspective on ad exchanges, and discuss potential business opportunities.
	Direct Marketers Speak Out Industry-leading direct marketers dive into the best practices of media buying, from creative development to line item pricing, and speak candidly about what publishers can do to help them reach their goals.
	Taking Advantage of the Tail Many in the industry still have a pretty firm opinion about working with the long tail: "the paltry amount of ad revenue I can make off it doesn't merit too much effort." With the help of new technology and open ad platforms, both the sites that comprise the tail and the myriad networks that work with them are proving the skeptics wrong.
	New Horizons: High Yield Business Opportunities in a Global Exchange This panel tackles the international issue and will address the themes of growing internationally; how international markets differ from the domestic ones; the key operational challenges that need to be understood to effectively move into new markets; what growth opportunities exist globally and how to approach market entry.
	What Do You Want to be in the New Ad Market? Right Media founder and CEO, Michael Walrath, takes an insightful look at our market today and some interesting ways its participants are navigating it.
	The Future of Audience Centric Targeting Some of the more interesting, and potentially controversial, issues surrounding audience targeting and how they'll likely impact your business.

Questions? Contact Right Media or call (212) 710-3685.

Where:
The Ritz-Carlton,
Half Moon Bay When:
October 22-24, 2007

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